I'm pretty sure a mission statement would discourage more drivers than it'd encourage if they had to keep it honest, erm.
I guess it's worth mentioning that many drivers see ratings/priority driver/etc as divide and conquer tactics. I do like the fact that everyone gets a fair bite at the cherry on Uber but If I'm honest those schemes/methodologies don't bother me at all these days as I'm far more likely to beat myself up for taking too much work from mytaxi than to be annoyed at not getting enough. In fact, I generally rate my being satisfied with the volume of work as a 10 on their surveys while every other query gets 0.
Uber does seem to respond to drivers' feedback and is addressing issues raised by drivers:
You asked, we listened
Hi Stephen,
We know that partners like you are the driving force behind Uber. Our job is to make our app the best it can be for you.
This week we introduced new changes that will mean you get even more from your partnership with us and we'll have more changes coming very soon too that we'll keep you updated on.
We've introduced new features and policies shaped by your feedback and your experience driving with Uber. Read on to find out about the latest changes. We'll keep listening and keep on improving, so please don't stop sharing your feedback.
Jo Bertram,
Regional General Manager
Jo Bertram
'No Thanks' button
The option to decline rides in the app, rather than waiting for requests to time out.
SEE HOW IT WORKS ❯
2-minute cancellation fee
You'll receive a cancellation fee if your rider cancels more than 2 minutes after you confirm the trip.
GET MORE INFO ❯
More destinations
You can set your destination - and when you want to arrive by - to receive trips going that way 6 times per day.
FIND OUT MORE ❯
However, I can't see it's interest in Ireland extending beyond satisfying clients from abroad given that Uber-X seems to be a non-runner here. It might see some benefit in backing a separate taxi app to rival mytaxi I guess.