I do. Bear in mind you need a receipt from a licensed supplier who records the sale with your verified identity document and the smokes need to be stamped if you're carrying quantities in excess of the guideline intra-community amounts assumed to be for personal consumption... although I'm not sure they could prove the contrary in the absence of such documentation but I like to have it all in order anyway.
If you want knock offs they're as cheap here as in Spain... and €16/carton cheaper than the duty paid price I pay in Spain!