To answer your question in the context of attracting supporters, Jonno, I think Maxi posted an agenda which was, frankly, embarrassing from a literacy perspective. Another agenda was posted on another thread as well - I think that focussed on the need for subsidies to get drivers back to work because there's supposed to be no work - so there's plenty enough on offer to satisfy a broad range of whims.
In the context of running a profitable event I guess it's about filling the buckets. The last one organised by Oxo and Waldron suggested the coin would go to (investigating the potential for) judicial review of the last fare increase. It turned out there was no judicial review and I didn't hear what was alleged to have been done with the money collected.
Anywaysanall, bring yisser wallets...