Early prices or Pre-Race betting as we called it was our hallmark in the early Eighties, as soon as one race was over then we displayed Pre-race betting fer the next race, the punters loved it, they couldn't get enough of it, and as the years progressed to today every horse has an early morning price every day.
Cheltenham Ante-post was a huge success fer us, we were the first by miles to offer ante-post odds on all championship races and actually take almost any bet that was offered on an "All in run or not" basis, which I believe should still apply.
Our exclusive football coupon was the first ever to offer Singles on every game and had so many different markets, that at the time it would make your head spin. I myself produced that football coupon every Wednesday fer 19 years.
The Lotto was another big winner fer us, it was me Daza who first came up with the idea to offer odds on the Lotto. Fer the first Ten years of my job I had barely ever seen a woman inside a betting shop, but once the Lotto odds were announced and criticized by Lotto cheif's and got national radio and press to freely publicize it fer us, then it took off and now a whole new female customer base had been formed. We fobbed off the Lotto by changing the wording from Lotto to 'Pick the numbers' and very surprisingly they accepted it.