Iz it all out of the same barrel an glass 
My mate from the Ivy House used to get cases of Vodka from prospective suppliers. All the names you've never heard of.
All of it went into shots.
When the marketing lads came around to actually make a sale, he'd say they didn't go for it but I'll keep you in mind.
Then on to the next gullible supplier.
And publicans want our support?