Sunday Buisnees Post
BY CHARLIE TAYLOR
Free Now, the taxi-hailing platform, has welcomed the changes to alcohol licensing laws announced by the gov- ernment last week, saying they could help ease the pressure on demand for taxis at peak times.
But Niall Carson, country manager for Free Now, warned of possible cab shortages in the run-up to Christmas. Demand for taxis is 30 per cent higher now than before the pandemic, ac- cording to Carson, who said that on a recent Saturday evening there were more than 17,000 requests for taxis made via the Free Now app.
"That's almost as many taxis as there are live in Ireland at the mo
earlier due to deferred tax assets. Free
ment," Carson said. "I'm nervous about Christmas. We expect it to be very busy and I do expect challenges. With increased demand for taxis our million in 2020. drivers are doing well, but obvious- ly we have to deal with the fact that there are fewer drivers than before the pandemic."
Now closed out the year with a cash
balance of €14 million, up from €6
Free Now has invested heavily in a bid to grow the number of drivers on its books, following a 10 per cent de- cline in drivers during the pandemic. The company, which marked its tenth year in operation in Ireland last year, has just reported a 38 per cent increase in turnover to €22.1 million the same time. in 2021.
Pre-tax profits totalled €1.6 mil lion, compared to €6.4 million a year
"We're really focused on rebuilding the taxi industry. I do think it is fit for purpose, but obviously there are improvements that can be made to attract new entrants and tackle supply issues at peak times," said Carson.
Free Now has long lobbied for changes to the night-time sector, the Free Now app. claiming it could help alleviate the pressure on drivers by avoiding a throng of customers seeking taxis at
Carson said that while consumers are watching their spending closely, he did not expect to see any let-up
in demand in the short term. He also said Free Now does not intend to raise fare prices despite rising costs. The company came in for criticism earlier this year following the introduction of a new €1 technology fee, which Free Now said was necessary to improve the quality of the service.
As well as providing access to taxis, Free Now has also begun offering other mobility services such as e-bikes via
In addition, the company has been working to increase the number of electric vehicles available. Carson said that as of next week, Free Now customers will be able to avail of a fully electric fleet between the canals in Dublin.
You would think with all that cash in the bank it would be cheaper to pay Rat than the PR guru to put a spin on it !
But then again there is little logic to many of their actions ---