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Volvo’s EX30 EV with Google built-in has a new in-vehicle speed limit-announcing safety feature that has passed the European General Safety Regulation (GSR) thanks in part to its use of Google Maps data for accuracy. The technology, known widely as Intelligent Speed Assist (ISA), augments the current posted speed limit on the instrument display at all times and warns drivers when they’re going too fast.ISA isn’t exactly a new feat; many vehicles have had the ability to reproduce speed limit signs for the driver for years. It generally works by vehicles using various visual systems to pick up on posted speed limit signs and often combines that with built-in navigation map data. However, there’s plenty of nuance when it comes to speed limits, including different sign designs and time-of-day speeds, that hurts ISA reliability.<snip>The partnership between Volvo and Google to release the new safety feature comes as the European Union gears up to launch new General Safety Regulation (GSR) standards that require new vehicles to warn drivers when they’re going over the speed limit. The regulation goes into effect on new vehicles registered after July 2024. The US National Transportation Safety Board is also looking into ISA and other safety features, like requiring cars to detect if you’re drunk — though no rules are set yet.
