I'll have to get out me thesaurus I'm not picking the write words like. By luxury, I don't mean opulent or top of the range. It's more a premium choice - people can walk, bicycle, bus, luas, car etc before you get to taxis. In pub terms, you can get choose cans, Weatherspoons, your local shithole and then the premium pubs that sell food etc.
We should be fighting our corner not by fighting on the pub owner's hill (price) but reminding people we're not a bus or bicycle. We offer a bespoke premium service. If you get a taxi, one experienced driver with chauffeur you door-to-door with minimal fuss. You can choose silence, the radio or 'the chat', depending on your mood. If you have a bluetooth phone, the driver will probably let you play your own music. Want a saloon, an EV, a WAT, no problem. Want a female driver, no problem-ish.
It's a long time since I bought a suit but you used to be able to go into Boyers and get a suit off the rails for €100. You couldn't walk into Louis Copeland and get a fitted suit for the same. Bespoke, premium service. It just so happens there's a lot of taxis so we're a bit more visible than premium tailors.