Doubt they notice or even care what drivers think although the app seems more Ambassador /Priority driver driven as opposed to customer focused, i had a fare out to Torquay Rd last week,as i dropped i saw a guy walking towards me with a golf bag,he said he'd been trying for about ten minutes to MyTaxi..a taxi,couldn't get one....so i guess there weren't any Ambassadors or priority drivers around,probably 5km away and not biting...and as i was neither i guess i didn't register on the MyTaxi radar...ah well,their loss!!