They're dangerous, erm... or to be more accurate we're a danger to ourselves and they know how to pull our strings. Vouchers and bonuses are great while they struggle to cover work but essentially they are struggling to cover false demand by driving folk around FOC. As long as we don't think beyond the next fiver that's great, it's putting money in our pockets. However, in the medium term they aim to have taxis available at all times kinda like during the recession and taximen desperate enough to travel for discounted fares at all times, kinda like during the recession but a bit worse.When they meet the medium term objectives the vouchers and bonuses will be consigned to history, commission will increase to 30% and they'll be working on their longer term objectives i.e. replacing us with club cars and eventually autonomous vehicles. Of course, Daimler and Uber are both proponents of rideshare so that may enter the equation at some stage, we'll at least feel threatened if we put up any significant resistance to their quest to dominate our trade.