Indeed. Punters frequently tell me they used to love Hail0 (why wouldn't they, Hail0 showered them with $100,000,000) but they hate mytaxi. However, love it or hate it, they still use it! For the most part, Hail0 and Uber passengers are paying full fare in Dublin.
You are right, buying people off, drivers or punters, is like the roman emperors giving bread to the mob in the arena, keeps them happy today.
Punters use it because it is a good idea, it generally works, if they are unhappy with any part of it, there is no where to go, no choice!
The traditional taxi company versions of a taxi app are not the same , they are hybrids, they don't really compete, just create the illusion that they do. it doesn't gain any loyalty.
Full fare is good, a driver owned app doesn't need to compromise on fares.
It needs to be the one stop shop, the only show in town, mind you it would help to give the punter a better experience especially as the drivers own it.
Drivers support their own app and neglect the other/s, then the others will wither away, especially if they are loss making as things stand today.
We as drivers have the chance to fuck them up and own our own industry, if only we could all see past what we need to earn today. Rest assured, if drivers maintain the mercenary mentality, which the game subliminally ingrains into all of us from the day we started in the trade, we will be dribbling and mumbling in the nursing home about the auld days when people drove taxis.
Re; the freebies and bonuses.. Absolutely take the free money.
Question is though why are MyTaxi throwing money away hand over fist, what is the end game?
Daimler aren't there for a wee profit from a taxi app, if it ever makes one!
Compared to their motor revenues, it isn't even chicken feed.
There is a higher purpose. what is it?