Yeah, I watched the video. I think he said all the shares are currently in his name, I'm sure he told UW that he only owns one share. Making a company appear to be unsaleable is easy, making it actually unsaleable is very very difficult. Bear in mind that it's Memorandum and Articles can be altered at any time by special resolution. Some of the stuff in the documentation posted by UW supports his explanation that he simply doesn't know how a limited company is structured or controlled.