Sometimes it is, sometimes it isn't, LL. They probably produce the Applegreen muck too... and maybe slip some of that into their own brand as supply and demand dictates. Tesco and Lidl are consistently acceptable, much creamier taste than the others.... although I do have a gripe with Lidl's, the seal isn't always correctly applied, it can leak if laid flat on a shelf rather than being placed in the door holder of the fridge... that's happened to me twice.