This type of "taxi headlines" usually appear around Christmas time, so thats surprising.
The article is sensationalism at its finest. Its a non story, just look how they showed the fare estimator and the fare was perfectly legit.
The majority of people who get into a taxi and are going on a long journey will (1)Usually ask how much the fare will be or ask for an approx., fare (2) Will haggle (3) They always moan.
I always say to them, you would be a long time walking it wouldn't ya?