How about this?
1. People are generally stupid nowadays, don't read newspapers and get their 'facts' from the likes of FB and instagram. Gerry Adams just won a big libel case against the BBC and that will soften the cough of the media in Ireland about commenting on Mr Adams.
2. SF are already cyber experts at pushing their (cough cough) version of events on the internet.
3. Would it be a big stretch in a small field for a 'peace maker, statesman, cuddly book author' like Adams to get elected to 'close the chapter' on NI and start a 'new dawn' on the island of Ireland. Everybody can be one big happy family - Catholics, Prods, Straights, Gays, Able-bodied, Dis-abled people

OK, I'll take my tablets now and go back to bed
