The firm's stated objectives are to cover 25% of it's taxi fares with autonomous vehicles within 9.37 years and to introduce a variable commission rate with human drivers paying higher rates during "off peak" periods.
The move to autonomous vehicles is a strategic objective. Daimler needs to secure it's place in the future of the motor trade. From our perspective as taxi drivers it's choosing to leave Hail0 executives in charge of mytaxi is a good thing as it reduces it's chances of achieving any goals it's set. Hail0 has a global track record of failure, Dublin being the exception that financed the rest. At executive level it lacks the kind of young, enthusiastic, energetic, (social) media aware, technically literate leadership one would expect to find in a new economy tech firm. The fact that the CEO considers his most valuable resource to be the data his development team freely shares with his main competitors via Google APIs pretty much sums up it's chances of success in the long term. Firms like Google and Apple are being generous to mytaxi et al in providing access to powerful software free of charge and not pursuing commission on income generated by applications distributed by their toy shops. Those firms aren't noted for their generosity, they're thinking well beyond the next fiver.
Introducing variable rates of commission is a tactical objective. In fact, at corporate level it's more a motivational tool than anything else, aimed at focussing middle management on gaining sufficient control of the markets it operates in. In Dublin, for example, drivers have relinquished control of 30-40% of their customers to mytaxi. Getting that figure past 50% is probably key to introducing variable commission with rates of up to 30%. To do that the firm seems to have concluded that it needs more taxis offering discounts of up to 36%.
I very much doubt that the firm will want to discuss it's strategies and tactics with a customer/taxi driver. It's not something I'd introduce to any discussion. As MfH and Ken allude to, they may well just be calling me in to sack me. I'll not be leaving in tears, in any event!