To clarify...
The erm was never bothered about PUC, all he wanted mytaxi to do was improve it's interpersonal skills. In fact he told us there's no way PUC could be brought back because Uber would relaunch with no PUC and take all the riders.
Before I was summoned to the depot a couple of things got me thinking that full fare was a possibility. First, I noticed the email response to relevant queries changed from "drivers are not allowed charge..." to "our current policy is...". Second, MfH posted that he got the impression that there could be some movement on PUC from discussions with a rep on the ranks.
As reported on here, when I met the bosses I got the impression that they supported full fare but needed to convince the board that it made sense. Naturally, they questioned whether it would result in drivers covering more jobs and pointed out that it would be difficult to tell customers that they're withdrawing a discount that was never advertised as a discount. My instinctive reaction to the latter was to put a charity spin on it but I managed to keep my mouth a few paces behind my brain and made no substantive comment.
When I went for a pint with the erm I ran the charity idea by him and a day or two later he suggested that there may be some merit in it so I posted the idea on the forum to gauge driver reaction. Drivers weren't so keen so I left it at that, the suggestion was there, anyone could explore it I guess.